Opinion | Goodbye to All That Clickbait

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Technology Manias – EᐯEᖇYTᕼIᑎG YOᑌ ᑎEEᗪ IᑎᗪEEᗪ

Whole Earth Catalog editor Stewart Brand’s unforgettable dictum from 1984, “Information wants to be free,” turned out to be correct. For more than two decades, newspapers, magazines and Web startups gave their goods away in hopes of attracting huge numbers of readers whose eyeballs could be sold to online advertisers. Give the stuff away, publishers decreed, and make money off of online advertising. Brand made a second point in the same breath, though. It never carried as far or as wide, but it has proven remarkably prescient: “Information wants to…

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